Who does CIAO coach?
Since 2010 the charity has inspired hope and sustainable change in men, women and children to help them improve their lives and the lives of others. CIAO works in communities and prisons with individuals, their families and staff who support them including in schools.
The value of coaching
CIAO is unusual and radical in its psychological depth. Coaching helps clients get to the root of their problems, beliefs and hopes to unlock their potential, for the benefit of us all. It’s no soft option. Working one-to-one is deeply challenging but CIAO’s coaches are also highly supportive as they ask thought-provoking questions to help clients:
- develop self-belief, inner resources and opportunities;
- take responsibility for their lives and their impact on others;
- and take meaningful steps to change what they want.
“It’s changed my opinions and views of how I have seen myself and what I need to do to change.”
Clients realise their strengths and find their own solutions. They have reduced the harm they do to others and to themselves, taken up education, got jobs and set up businesses. Many also contribute to society by volunteering and helping others in many ways.
Find out more about CIAO’s impact.
“If I’d had coaching earlier I think it would have stopped me coming to prison. I think it would have saved my life – it has saved my life.”
How can we help?
CIAO offers Coaching Groups and training workshops for teams and other groups, as well as coaching people one-to-one (in person or remotely).

Our partners
CIAO has been awarded 35 paid contracts with 19 commissioners outside Styal prison, where we began in 2010. Commissioners recognise the impact and tell us CIAO is excellent value for money.
We’re able to work nationwide and to coach wherever we’re funded to do so. None of our clients pays for the coaching themselves.

Commissioners have included:
Achieve Northwest connect
Cheshire Probation
Department for Education
Department of Health
Greater Manchester Combined Authority (GMCA) Violence Reduction Unit (VRU)
Greater Manchester Probation
HM Prison and Probation Service (HMPPS)
Home Office
Manchester City Council
Ministry of Justice
National Offender Management Service
NHS England
Nottingham Probation
Novus (part of The Manchester College)
Police and Crime Commissioner for Cheshire
Practice Plus Group (formerly Care UK)
Serco
South Central Probation
South West Probation
Trafford Council
Charitable funders have included:
The Allen Lane Foundation
The Artemis Charitable Trust
Cheshire Community Foundation
The Foyle Foundation
The National Lottery Community Fund
The Oak Foundation
The Stanley Grundy Foundation
Women of the Year Foundation
The Worshipful Company of Weavers Benevolent Fund
Our history reveals more about the breadth of groups CIAO’s coached and where.

